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Doorfront Direct, through its network of delivery affiliates, provides home delivery of national monthly magazines and catalogs. Doorfront Direct is a partnership of Gannett Publishing Services, based in McLean, Va.; Quad, headquartered in Sussex, Wis.; and ACI Last Mile Network, based in Long Beach, Calif.Read More
Consumers are more connected to each other and real-time news and information than ever before, and these disruptions influence them, whether or not they're interacting with your business. Printing companies must be aware of how customers value business that fits within the technology disruptions and information saturation of their modern, connected lives.Read More
So why would you want to try one of these options? You can expect an improved response rate, more effective cross-sell and up-sell opportunities, and the ability to build better loyalty programs, because you understand people better. These processes help you identify prospects who "look like" your best customers.Read More
On this episode of The Week that Was, Quad plans to close Mich. plant; a federal judge rejects the request for an expedited trial regarding the proposed Quad/LSC M&A deal; Nosco becomes the first U.S. printer to adopt a complete HP Indigo packaging portfolio; and Bill Farquharson gives some advice before your big sales call.Read More
“Effective February 1, 2019, Heidelberg-Gallus will offer a new five-color version of their innovative digital hybrid flexo press, the Labelfire E 340. The five-color Labelfire (CMYK plus digital white) provides a different entry point to those looking to produce lowest cost, digital, finished labels in a single pass on an industrial platform.” ... (read more)Read More
“Using an iterative process, I built 10 prototypes, printed more than 100 proofs, and used more than a kilometer of filament,” explains Schneider. “The final result is a portable printing press that costs only 5€ of material and can be printed by everyone with access to a 3D-printer.” ... (read more)Read More
Inkjet Printing Technology is the key to the new paradigm shift into "mass customization". Inkjet printing technology is now being used to produce promotional products ... (read more)Read More
This article demonstrates how to use ColorThink Pro software to evaluate custom ICC profiles. Using the steps outlined, users can efficiently analyze and compare ICC profiles prior to workflow
implementation. Five individual tests are illustrated.
The usage of tablets and smart phones for online purchasing has increased dramatically in recent years. However, in the retail space many product marketers require a color-critical display to attract customers and minimize product returns. The present study evaluates calibration procedures for tablet-based computers and suggests that when used properly these devices can be improved through careful calibration procedures.Read More
In order to understand brand color variation in corrugated packaging, samples of seven different consumer brand packages were collected from retailers in 11 locations across the United States. These samples were tagged by location and then organized by brand.
While core brand colors are often utilized across all variety of the brand, frequently these are part of a larger palette of packaging colors: for example the diaper brand Huggies® has one consistent brand color across the different product variations, these product variations are informally known as Stock Keeping Units, or SKUs. After
tagging and organizing, the packages were sorted with the goal of the researchers better understanding what colors were common across all packages, as well as those colors that are used across the majority of the samples received.
The testing of color variation was performed using an X-Rite eXact™
SpectroDensitometer. All colors measured for each individual package were averaged to create the data point for each measured color on the package. These are compared to a brand standard, when available. If a brand standard were not available, the standard was set as average of all packages.Read More